10 Quick Tips About Real Estate

Real estate is one of those topics that has so much information, it can go on and on for pages. These quick tips will inform you about the real estate topic and help you further your knowledge even more. There are so many things here that are helpful not only to buyers but also to sellers as well. We hope that you find something here that will guide you in the right direction.

Hiring the right agent makes the biggest difference

Sellers, if you hire the wrong agent, it can be months of nail-biting worrying. Agents that don’t know the ins-and-outs of the market aren’t the right kind of agent for you especially when it comes to selling a house. If your house sits for a long time, then you get no sale, and you worry even more. To prevent this from happening, do your research.

Don’t sell your house in the spring, but if you have to. . .

Do this! Take pictures of your house during the fall seasons when the leaves are still changing color. Trees that are barren during winter aren’t as attractive as the vibrant colors during autumn. It’s more likely that a house will look prettier and more inviting if you take photos of it during autumn. Don’t forget to do a lot of prep work before selling your home. Take inventory of all of your things and put it into storage beforehand just in case your house makes a sale in the early part of the spring season. Early preparation is key to selling your house in the spring.

It’s better to sell your house during the dead of winter.

Spring is a difficult time to sell a house. It’s a difficult time because of many factors, one of which being school in session. No one wants to be involved in the difficult house selling/house buying process while his or her children are still in school. It’s always better to sell your house during the winter when the market is low. More people tend to look for homes during this season rather than the busier ones.

Landscaping and keeping up a yard is important to selling.

Houses with “sold” signs have greener grass and the yard is well-kept. Wonder why that is? It’s because people love to see clean, beautiful yards! It’s part of human nature to factor in “yard-aesthetics” when judging the overall appearance of a home. Take extra time to invest in landscaping before you sell your home. It might be a stretch, but it’s worth it in the long run if you have something like beautiful green grass to work with. People who are looking to buy homes really love it when the yard is freshly landscaped, and it helps a lot with the overall appearance. Consider that if your yard looks like it needs a bit of TLC.

Waterfront homes need more insurance

especially in places where hurricanes and flooding are bound to happen. Consider this when looking for a waterfront home. Sure, they are beautiful, and the view of the water is something that many people love when factoring in homes, but insurance is critical. Is the house built high enough to withstand floods? Make sure to do some extra research on this.

Trulia and Zillow websites are great places to do quick research

They are not the authority on real estate at all, but they are a good place to start when researching certain neighborhoods in your local real estate market. All you have to do is click on the neighborhood you are interested in and see what homes are for sale in that neighborhood. It will give more information about schools, other homes, even reviews of the neighborhood from other users of the website. It makes researching just that much easier.

Go around the neighborhood you’re interested in

So, you saw some good reviews about the neighborhood on Trulia. Awesome! You ready to test it out for yourself? The pictures of the home you saw online is nice, but you definitely want to know more about the neighborhood and get a good feel for it before you decide on a house. Go around the neighborhood. Drive around it a few times. If it’s within walking distance, make an exercise trip of it and see how the houses look. You might find that you are extremely pleased and that everything looks nice. But you might also find that the house you want is the only nice house in an otherwise shabby looking neighborhood. So really, looking around is the best thing that you can do before deciding on a house 100%.

If you’re selling, make sure to update the interior and exterior

Do a paint job both inside and out. The fresher the paint, the nicer it looks. It will sell much easier. Don’t forget to pressure wash if your house is funky and only in need of a pressure wash. Just pressure washing can bring the life back to the exterior of a house.

Staging your house is important

Use a room that you normally never use, like an empty room. Make something out of it and use it to charm someone into buying a house. The staging elements of a house can be stressful, but it’s especially important if everything looks decluttered and organized. No buyer wants to see the way you live if they’re looking into the house for purchasing. They want to see how they will live in it.

Make sure you’re listed in several online portals

It’s important to do this because we live in an age where almost everything is online. If you have your house listed on these online sites, the chances of it selling go way up than if you did not have it online. It’s important to work with what you have online. Especially when it comes to selling your house. You get to show pictures. Make sure your pictures are beautiful and clear and that the house is staged nicely for people to become more interested in your listing.

Why We Love Real Estate

It is a question most of us real estate agents get asked a lot. Why do we love real estate so much? The truth is, that there are so many reasons why we love it so much, we can’t pin it down to just one answer. It is not just a job for many of us, but it is a way to bring our knowledge about real estate and share it with others. We like to call it, “sharing the love.”

We thought that this fun post would help to shed some light on why we love real estate so much and let you in on us as agents.

The people that we meet

A large part of being a realtor is dealing with clients from every walk of life. It is so enriching for realtors to get to know many people and learn from their stories. Though most sales-based work is dedicated to speaking with the customer, real estate truly is one of the only ones where you get to know people and their stories. After all, they are trusting the realtor to find them their dream house. So, cultivating relationships with people is one of the best things about being a realtor.

Helping people goes a long way

This is something that would probably be on every list of this kind. It’s the truth of the matter. We all love to help people and that makes this part of the job incredible. To see the smile on someone’s face when they get their keys for the first time makes all that work worth it at the end of the day.

Finding new homes for clients

That can be stressful, of course, but actually finding a home that a client just might love is exciting. Especially when it fits their specifications. And there are bonus points for doing research before looking for a home.

We do not lose out on family time 

We create our own schedules and work on our own pacing. It is an incredible feeling to be there when you need to be for those whom you love most, like family and friends.

Real estate impacts the world around us

Real estate really is a huge market and its impact on society as a whole is incredibly crucial. It is a line of work that is such an honor to be a part of in so many ways. From market shares to social and political climates, being a part of the real estate industry and knowing exactly what it is all about is the reason why real estate is so incredible.

Relationships with clients

There is no joke that it’s an incredible feeling to have made new friends in clients. After all, realtors are holding their futures in their hands. If you mess up, the customer will know it, but if you do very well in maintaining a good, solid relationship with your client you actually might be at one of their kid’s birthday parties or baby showers. It’s the kind of industry where trusting in a realtor can go a long way in the grand scheme of things.

Independent realtors don’t have to worry about getting fired

That is one of the best things about being an independent realtor. You don’t so hot one month? It’s okay! There is always next month and the month after that. You’ll always have an opportunity to grow and expand your business as an independent realtor.

That awesome high from being a realtor

It is incredible! The highs of the business are the best part. That feeling you get of being an independent realtor and just soaking all of it in is the most beautiful feeling in the world. While it’s true that the lows of the business can be brutal and extremely frustrating, the highs are worth it.

Being your own boss

With being an independent realtor, you set the schedule, you set the pace, but you are your own boss and you don’t get caught up in having a supervisor to deal with. You’re on your own, and while it can be difficult to start up your business, once it gets going and becomes thriving, there is no holding you back. It is one of the reasons why so many people love to be in real estate so much. Being your own boss is a great part of the real estate industry.

We love houses

It’s true. You have to love houses if you want to do any kind of real estate work. Houses are incredible and have so many stories to tell. If you love houses, then you’ll be more in tune with the market because you’re constantly researching—and you find it fun! There’s a great feeling in finding that perfect house for your client, even if the journey getting there was full of stress. At the end of the day, you still love houses and you still love your work.

We are never bored

There’s always something new to do every day. The market is cyclical, so that means that there will be highs and lows, but the market is never dry in the sense that there is never a lack of houses in any real estate market. That means that we work on our toes just a little bit more to find perfect houses for our clients. There is no “fairy-godmother” in finding the perfect house. We are the ones that make it happen for the client.

10 Things Your Competitors Can Teach You About Real Estate

Real estate is definitely one of those industries with high competition and works off of a cyclical market. When this happens, agents, sellers, and buyers all have to research and find out ways to sell their products. There are so many ways of using several different outlets and keeping up with the tough competition that is this industry. We present to you; ten things competitors can teach you about the real estate market.

Don’t be afraid to become a friend to your competitors

There is nothing worse than competitors who aim to destroy another business. Being helpful to each other and working off the industry in a way that everyone coexists is the best way to run businesses and keep everything thriving.

Social media

Social media is no joke these days. With platforms like Twitter and Facebook, there are so many outlets for people to connect with each other. This also means it’s the potential groundwork for real estate agents to support each other in business ventures. Many businesses use these kinds of platforms to support each other and boost their online presence which is key these days. Real estate can certainly be used in the same way.

Resources are important

With social media literally being everywhere, agents can use this to their advantage. Think of a new idea or a new blog post that has never been posted before. Would it attract new clientele? It’s like an author marketing their book online. How will they promote their brand in a way that’s fresher and newer? Interacting with people online is also key to success. Many businesses, especially on Twitter, respond to their clients and any questions. With agents, Trulia has a question and answer section for a realtor page, like with Kimberly Kelly of Kimberly Kelly Realty. Don’t be afraid to answer questions on Trulia. It’s important to make your online presence in the real estate industry known.

Look at other sites and how their sites are laid out

Go online and check out the other sites in your industry. The businesses with more professional looking designs are probably more likely to sell and beat out other competitors that do not have a professional looking website.

Videos are especially important for your brand

People these days are very visual and having a brand to represent their image is important. Having videos on your page or blog are a key part of establishing your branded image. Videos are one of the most engaging and easiest ways to connect with an audience and get them to remember who you are. Many competitors do this. Consider Burger King vs. Wendy’s. They all have a similar ad structure. Food, description, brand name. Consider your potential videos to have a similar structure, just with real estate instead of fast food.

Having a strategy is key

Having a strategy laid out for your business structure is the key to success. All of the competitors in other businesses are doing just that and it is the reason why so many of them are doing so well. Go over your financial goals, your goals for clientele, and how it will help shape your business the way it needs to be shaped. Strategies have always worked for every business model and a business without a solid, foolproof plan is doomed to fail. Remember that.

To make mistakes or not make mistakes

Check up on your competition to see what they’re doing wrong, or right, and better your business. Every other business does this. Learning from other peoples’ mistakes makes running a business just that much easier, and you can also rest assured that you are doing the right thing rather than constantly walking and eggshells and second-guessing yourself at every turn.

Provide the best customer service online and offline

This is probably one of the most important things here. So, imagine if a business treated people badly online. How would this look for their brand as a whole? We think that would be very detrimental. So, imagine if this same business also treated people badly in their brick-and-mortar stores. It would be even worse for their image. People would not want to buy from this business. Make sure that your online presence lines up with your offline too. Always be courteous and kind online, even if you’re rolling your eyes at yet another silly question from a client.

Referrals

It is true that many new businesses work off of referrals. It starts off with word of mouth, or even having an already strong online presence. Especially if you have a decent follower count on a place like Twitter or Facebook. As far as social media goes, the more you post and retweet, the more you’re likely to get more people to see your brand and follow you based on that brand. Consider those e-referrals, the people you want to build your brand online. But most importantly, a word of mouth referral is some of the best ways to get more clients, and probably the best overall in regard to clients spreading the word about how amazing their realtor is. It becomes a positive cycle until you have built a business.

Emails, cellphones

Emails are still being used for important exchange between people. Especially if you have a customer who wishes to communicate with you by email. Cellphones are a great way to stay connected with everything going on with your business, as you are more connected throughout the day and most likely will not miss out that important email from a client or fellow colleague in the industry. Most businesses are operating from the 21st century and in this day and age of an evolving real estate market, an agent must be able to keep up with current media outlets, or they will not do as well as those who are better connected than they are.

We hope that these ten things help you and guide you into the world of real estate and how competitors can help you better understand what it takes to keep a business thriving in the industry.

14 Common Misconceptions About Business Development

It is true that there are many notions about the business development of the real estate industry, but most of those ideas are actually misconceptions. Most people have this general idea of what the industry is like and some people actually have difficulty trusting agents because of these misconceptions. We hope that this post serves as an enlightenment tool and provides further insight into the real estate industry.

The industry is only based out of buildings

While it is true that real estate agents do have offices in actual buildings, this kind of misconception stems from the time when agents had to rely on phones in their offices to speak with their clientele. Those days are long gone. With the advancement of the internet and cellular phones, many agents use media as their way to reach out to clients. It makes communication so much easier, especially with the continuing evolution of smartphones.

A newer agent will not know a thing about real estate

This is not true at all. In a previous blog post, we spoke about certain agents getting a real estate license in 48-hour courses. You may want to avoid someone who just got their start in a course like that and is offering their services, but there are so many agents that have had many hours put into studying for their license. They did so much research to get where they are. Remember, everyone has to start somewhere! Someone who is newer will most likely give exceptional customer service and spend time with you as a client. Don’t be afraid to give a newer agent a shot.

Shows on TV are the best for real estate know-how

Shows like, Love It or List It, on HGTV are not even a fraction of the reality of what real estate is. Those shows are heavily edited, staged, and amped up with drama to keep viewer ratings. While reality television has opened up real estate to many viewers, it is not the authority on the way the real estate business works.

The market is always flourishing

This is not true. If you follow any kind of market, you’ll notice there will be seasons where the sales are massive and increasing exponentially (for some, that would be during holidays). The real estate market is cyclical, in the sense that it goes through a constant circle of thriving and decreasing. It is best to know when these seasons rise and fall to get a better idea of how your local real estate market works.

An agent becomes a success overnight

Agents take years to build up success and have a clientele. It is the same with any business and not only for real estate. You can’t expect an agent to go from rags to riches overnight. All of the best came from zero to top.

The real estate industry is a pyramid scheme

Some real estate businesses have multi-levels that depends on how many houses sold, but these agents legally work to find homes for the client. They are not illegally trying to recruit people, in order for them to recruit more people like in a pyramid scheme. The key word to remember with a pyramid scheme is that it’s not legal in countries like the U.S.

Zillow and Trulia are the only trustworthy items in the business

While these applications are helpful and provide detailed explanations of the real estate market in your local area, they are not the agent. They cannot act as one either. They are only there as a tool to help you further your research and help you find that perfect home for you and your family. Besides, just because the mortgage per month says that it’s $1,351 per month does not mean that’s the case. Or just because the house you want says that it is in a trustworthy neighborhood might not mean that it is. You need to know your local area and market especially well before trusting something like these websites.

Make a really high price to start off with, the buyer will go down and you can find a reasonable price there

For sellers, if you price your home too high, you won’t be getting any bites. People do their research before buying a home. If you have a house valued at 350,000 and you are pricing it at 450,000 with the hopes that a buyer will bring the price down, it’s going to sit for ages and not sell at all. Make sure to keep it priced reasonable and the traffic will begin coming in a lot more frequently.

Making too low of an offer

That will not help the seller in any way and they’ll probably just go to the next person who has a nicer offer. The key to an offer is to keep the price in the same ballpark or slightly higher. Don’t fall into the trap of haggling with someone trying to sell a house. It doesn’t work as easily.

All real estate agents want is money in their pocket

You find greedy people in every business, but that is not all people in a business like real estate. Many real estate agents care, genuinely, about the welfare of their clients. It’s not all about finding the best house that will give the highest commission. It is about making a dream a reality for someone who wants a better life for them and their family.

Real estate agents are all liars

Many people believe this generalization for some reason. This might be the case for some people, but just because some agents are untruthful does not mean that all are. Many agents, like Kimberly Kelly, are truthful and honest and genuinely care about their clients. They provide the truth and their honesty is received well.

The customer is always right

Many people don’t do their research and it can be quite the headache for some agents, especially when the customer is being difficult to work with. But in the business of real estate, the customer isn’t always right and trusting an agent’s knowledge is crucial to finding a good home in the market.

Spring is a good time to sell your home

The best time to sell a home is actually during the season when the market inventory is low like in the dead of winter. More people are looking to buy homes during this season.

Real estate agents must find homes based on your demands

This misconception just might stem from reality TV, and it can give someone the wrong impression. In TV real-estate, the scenes are feigned to a certain degree. If you see a buyer complaining about the agent not showing the houses they want, and they demand the agent to do their bidding, then it’s probably fake. No agent wants that kind of relationship.

Learn The Truth About Real Estate Industry

It is true that the real estate industry is comprised of so many elements that it is difficult to discuss everything in a single blog post, but there will be enough here to help enlighten you in how the real estate industry operates, whether you are a buyer or a seller.

This industry is one of the most sought-after industries and with good reason. Many people need places to live in and houses are always in demand, whether it be during high and low demand in the market. The opportunities for finding a new home to live in are almost limitless as new homes spring up online nearly every day. Keeping up with the frequency of new homes and communities showing up in the market is one way to keep up with the flow of the industry.

Here are some vital things that you should know about the real estate industry:

 For Buyers:

The real estate industry works on a supply and demand basis. This is the most important truth to real estate. Consider supply and demand the king of the real estate industry as it dictates, often, what the market will do in regard to inventory. Consider the highs and lows of inventory in the market and how it affects the economic climate. When inventory is low, prices go way up. When inventory is high and multiple homes are available on the market, then the prices go down or stay relatively the same. It is important to know this as well as cyclical seasons, which is the next point.

The industry is cyclical. If you keep watch of the current trends in the real estate market, you will notice that every season is pretty much the same. Just like with any other business, there is a high and rapid succession of sales followed by a season of dryness. There is also not as high of an appreciation compared to the season when there were many sales. This is normal and important to note when shopping for a new home.

Not all agents can be trusted. Did you know that there are many people who can just take a 48-hour course and be licensed to sell homes as an agent? Did you? Well, now you do. You really don’t want Sally down the road who has little experience in economic climate or the real estate market to find you your home. Knowing your agent is especially important, and one way to do that is to see if they have the official NAR (National Association of Realtors) trademark on their website. Someone who is a member of the NAR is guaranteed to be knowledgeable in the industry and is definitely more trustworthy than the girl who took the 48-hour course and knows little to nothing about market jargon. Kimberly Kelly is a certified realtor and is someone who will be with you every step of the way.

Offers go at a lightning fast rate. That is why it’s important to jump on an offer as soon as you find the right house for you. If you wait a long time, chances are that another person looking will jump on it before you. Then you’re stuck trying to find the perfect house when you could have gotten it if you just made that offer a day earlier.

Competition can be brutal. The competition out there for home-buyers is one of the reasons why it can get so stressful! Just preparing yourself for the competition that can be cutthroat and extremely frustrating to deal with is half of the battle.

For Sellers:

What happens outside the market affects it positively or negatively.

Like with anything else, if something positive happens, then the result of that positivity is growth. The more positive the growth, the better the outcome. It also can apply to the opposite as well. The more negativity occurs, the less good will come out of it. It can be applied to real estate in many ways, such as dynamic economic growth leads to more homes being built. Poor economic growth leads to something that is the total opposite.

A first impression is an important selling factor.

If a home is unattractive on the outside but beautiful on the inside, the chances are the house won’t sell as well. Why? But it’s beautiful on the inside! Won’t people give it a chance? Probably not. It’s in our human nature. First impressions are one of the most important parts of selling anything. If you have a beautiful, elegant home on the inside, then people will expect that level of beauty on the outside as well. Even slapping on a fresh coat of paint or pressure washing a dirty home will liven up a house and heighten its curb appeal. Remember to maintain the front lawn for showings and to hide the recycling bins. No one wants to smell stinky trash when going to an open house.

Pet odors are some of the hardest to get out.

It might not be applicable to everyone reading this blog post, but it’s the cold hard truth. Pet odors are one of the largest turn-offs in any person looking to buy a new home. If your home reeks of pet odor, the likelihood of it selling go way down. Consider changing the flooring in order to attract more buyers to your home. Even if it seems like a dramatic stretch, it is definitely worth it in the long run.

When in doubt, go neutral.

Colors like tan and beige are always in. Walls that are dark colored are less inviting and bring less light in than a lighter color like beige. Darker colors also make spaces seem much smaller and less inviting, while lighter colors will open up space and make it seem larger and homier.

Here are some truths about the real estate industry. We hope that you have come out of this feeling enlightened and one step closer to achieving the dream of purchasing or even selling a home.

Skills That You Can Learn In The Real Estate Market

The real estate market can be one of the most difficult things to learn about. Fear not! Real estate agents are pros at it. But what if you want to know a little more about the market before even finding an agent that you can work with? This blog post can help you find the skills in order for you to know more about the real estate market before stepping out and making that first phone call to an agent.

First, in order to understand the market, you need to understand everything around it. It can certainly be a daunting process and a nightmare. It can leave you feeling confused and not know where to go next. An agent like Kimberly Kelly is extremely knowledgeable about the market and can help you in the process of finding that perfect dream home.

One of the most important elements to the market is understanding outside influences. The market is comprised so many elements, so we made this handy list to help you understand the market better and aid in making the right choice for your future home purchase.

Understand total sales over a period of time

Make a sheet and calculate the growth of the market. If you notice a high inventory in your local market, then the market is certainly thriving, which means prices are low. If you notice a low inventory, then home prices are bound to go up. Thus, understanding the sales and prices is vital to finding a home in the right climate for you.

Knowledge of social, political, and economic factors

It is important to know about the neighborhood near the house you are interested in. Is it safe to live in? Is it clean? Is it close to a big city? Is the political climate right for you? All of these elements are important and doing a little research online in order to understand the real estate climate a little better will help out tremendously in the long run.

Knowledge of listings and prices in every neighborhood you are interested in

Looking up these listings and prices can help you gauge what kind of neighborhood the houses are located in. For example, if you are looking online and are interested in a beautiful house but the price is one-million dollars, then you can safely assume that the houses in that neighborhood are within the same price range.

Understand your own finances and financing opportunities

Looking up prices for homes that are worth 2.5 times more your annual salary is a good way to start when looking for a new home for you and your family. It is important to have your finances in order before even considering purchasing a home. Let’s say that beautiful one-million-dollar home is within your price range once you are pre-approved. Great! But do you have enough to pay the utilities and any monthly payments once you purchase the house? That also should be taken into account when getting your finances in order for a purchase. Understanding your credit score and what you can afford monthly is paramount to finding that dream house. You can use the mortgage calculator on kimberlykellyrealty.com to gauge how much a house would cost monthly.

Trust your agent

Your agent is willing to work with you in their price range and is especially knowledgeable in their line of work. They don’t just show you around houses in your price range for no reason at all. Do not hesitate to tell the agent your needs because they understand every detail about the market, but most importantly, the key to having a successful relationship with your agent is always going to be the trust factor. It is also of paramount importance to know if your agent is a certified Realtor. Kimberly Kelly is a certified Realtor and that means that she is very qualified and knowledgeable in her field.

We hope that you come out of this having learned the skills that are crucial for knowledge of the real estate market and how important research is before deciding on purchasing a new home. Having these skills under your belt will not only improve your knowledge of the market, but it will also improve the professional relationship that you have with your realtor.

 

5 Tools Everyone In The Real Estate Industry Should Be Using

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  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  • Aliquam tincidunt mauris eu risus.
    1. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
    2. Aliquam tincidunt mauris eu risus.
    3. Vestibulum auctor dapibus neque.
  • Vestibulum auctor dapibus neque.

Ut non gravida arcu. Vivamus non congue leo. Aliquam dapibus laoreet purus, vitae iaculis eros egestas ac. Mauris massa est, lobortis a viverra eget, elementum sit amet ligula. Maecenas venenatis eros quis porta laoreet.

Sed ultrices placerat metus. Vivamus posuere leo nunc, eget mollis odio posuere nec.

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Vivamus varius vitae dolor ac hendrerit. Vestibulum nec dolor ac nunc blandit aliquam. Nam at metus non ligula egestas varius ac sed mauris. Fusce at mi metus. Nam elementum dui id nulla bibendum elementum.

  1. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  2. Aliquam tincidunt mauris eu risus.
    1. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
    2. Aliquam tincidunt mauris eu risus.
    3. Vestibulum auctor dapibus neque.
  3. Vestibulum auctor dapibus neque.

Proin sagittis dolor sed mi elementum pretium. Donec et justo ante. Vivamus egestas sodales est, eu rhoncus urna semper eu. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Integer tristique elit lobortis purus bibendum, quis dictum metus mattis. Phasellus posuere felis sed eros porttitor mattis. Curabitur massa magna, tempor in blandit id, porta in ligula. Aliquam laoreet nisl massa, at interdum mauris sollicitudin et.